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Cabo San Lucas bay and Land's End from Hacienda Beach Club
Holiday & Culture · Jan 6, 2027

Día de Reyes (Three Kings Day)

Día de Reyes, January 6, is when Mexican kids get gifts from the Three Kings and everyone cuts a rosca de reyes. It closes the Guadalupe-Reyes holiday season and is an easy tradition to bring into a villa vacation.

Updated September 2026

The rosca de reyes tradition

The rosca is a ring-shaped sweet bread topped with candied fruit and sugar paste. Hidden inside are small plastic figurines of the baby Jesus. Whoever finds one in their slice owes the group tamales on Día de la Candelaria, February 2. Families, offices and schools all cut roscas in the first week of January.

The night of January 5, kids leave shoes out for the Reyes Magos to fill. Some towns also hold public rosca cuttings, which are announced locally at short notice.

Who it's for

Families, mostly. There is no big public event to plan around, so treat it as a tradition to join rather than a show to see. Supermarkets and panaderías across Cabo stack roscas by the door from late December into early January.

January 6, 2027 is a Wednesday, and most of the holiday crowds have gone home by then, so it is a calmer week to visit.

Making it part of your stay

Pick up a rosca in town, 5 to 10 minutes by taxi from Médano, and cut it on the terrace after a beach day. If you are traveling with kids, our Cabo with kids guide and family activities page have January ideas, and early January is prime time for whale watching.

Where to buy a rosca

Any supermarket bakery in Cabo San Lucas will have them, but local panaderías usually make better ones. Sizes run from a small ring for four people to huge ones for office parties, so buy for your group size. Roscas sell out on the afternoon of January 6, so buy in the morning or the day before. A cup of hot chocolate or café de olla is the classic pairing. If you find a figurine, you know what you owe everyone on February 2.

Good to know

Frequently Asked Questions

When is Día de Reyes?

January 6 every year. Kids get gifts on the morning of the 6th.

What happens if you find the baby in the rosca?

Tradition says you host tamales for everyone on February 2, Día de la Candelaria.

Is Día de Reyes a public holiday?

No, it is not an official day off, but it is widely celebrated at home and at school.

More Cabo Events

Full Cabo events calendarEverything on in January 2027Best time to visit Cabo

Stay at Villa 1

Staying for Día de Reyes (Three Kings Day)?

Villa 1 is a 4-bedroom beachfront villa at Hacienda Beach Club on Médano Beach, about a 15-minute walk from Bakeries, homes and plazas across Los Cabos. Private infinity pool, hot tub, concierge and a private chef on request. Book direct, no platform fees.